A URL Shortener: Why Do I Need One? 49584058

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Since the dawn of the Web, it has become a universal truth agreed upon by every successful internet marketing expert around the World, that having a great domain name is critical to your success. A domain name is a small group of words that you'll purchase from a domain registration company and then redirect toward the URL of your Landing Page or Lead Capture Page. Because a URL is the exact online address where a website is hosted and can contain a combination of words, letters, numbers and even random, seemingly meaningless characters like question marks, back-slashes and dots, it's a great idea to have a short, targeted domain name that describes your business, marketing system, product or service. If you are using an online marketing system in which everyone is given a similar URL for their Landing Page, having a domain name that separates you from everybody else using the same system, is critical to your success.
There’s not much to discuss here. HTTPS is the new standard. So if your site isn’t secured yet, I highly recommend switching over. Back in the day I’d let WordPress turn my blog post titles into a URL. Why is this a problem? First, just like with dates, this tends to create longer URLs than you actually need. Second, it makes changing your content MUCH harder. Well, let’s say I wanted to pivot and turn that post into a case study. Or a list post. My URL would suddenly become obsolete. That’s why I recommend ONLY using your target keyword (plus a word or two) in your URL. For example, I recently published a guide to learning SEO. But I wanted to make my URL more enticing for Google searchers to click on. I realized that people that searched for “Learn SEO” didn’t want an in-depth course. Instead, they wanted to quickly brush up on the basics. Dynamic URL parameters (like UTM tracking) have their place. But from a pure SEO standpoint, these URLs can cause problems. Like with dates, URL parameters make your URLs longer. If the different versions of your URL get indexed, these can cause duplicate content issues with Google. Dynamic URLs are ugly and confusing to users… Dynamic URLs are usually so long that they get cut off in the search results. Subfolders are MUCH more SEO-friendly than subdomains. Keep a Simple URL Structure: A short but informative guide from Google on URL best practices. SEO & Google Fight Over How Google Treats Subdomains vs Subdirectories: An interesting debate about subdomains vs. I recommend subfolders in this guide (based on my personal experience). But Google’s take is that they’re treated the same. Worth reading if you’re considering a switch.
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