Sheila Martin's Blog: July 2020 99283312

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Some link shortening services and features that provide all the tracking information you'll need. These features may include things like clicks, conversions, sales, real-time clicks and where on the globe the viewer was when they clicked the link. Having this data is invaluable for knowing where to spend your time and energy when it comes to sharing more links in the future. There are many completely free sites that offer this service, a few of them you may have heard of. There are others that provide both free and paid plans and cover a variety more robust features mentioned above that are helpful to business owners wanting to share information this way. There are two different types of formats you may come across while you are searching, such as web-based platforms and WordPress plugins. You can share images, affiliate links, links to articles, blog posts, websites, social network pages and profiles. Anytime you don't want or need the URL to stand out you can use a link shortener. You can share links on your social media profiles, your website, within your blog posts, in your email messages. Basically. if you can share a link, you can share a shortened link. However, if you are sharing a blog post that is several pages deep on your site, or an affiliate link to product or service, you may want to cloak the link.
It was in December last year when the first experiments were done. The short links were helpful in sharing links on social networks like Twitter. This way, any share linked on social network will bring traffic down to the website and enhance the ranking in any way. Google PageRank was an important element to webmaster and therefore links were active throughout to make sure that the site gets every possible vote in order to have a nice PageRank. There will be a link equity created when traffic will pass through the URL shortener therefore restoring the effectiveness of indexing the global web as intended in the start. The "vote" system that used to determine the PageRank has been changed for a number of reasons. Users can now cast vote by sharing content through social network and emails. The shortener is going to help Google analyze the way in which trends are moving and people are influencing the web based audience with their content. Every URL that will be shortened using a Google record will be tracked down by Google and can get them some valuable information about the demography. Users signed in will contribute their "vote" or "like" in this way getting their part registered in defining the ranks of a certain page.|Conducting keyword research is a critical first step to any SEO work your brand does. Doing it right can help you drive the right traffic to your owned media, but it’s often overlooked by marketers. Before we go any further, you may be wondering: what is keyword research? Simply put, it’s determining what search terms or phrases people within your target market are using in search engines. At Bitly, we follow a three-step process when conducting keyword research. The first step after defining your broader SEO strategy (the SEO experts at Moz put together a comprehensive post on how to do this) is to create a seed list of terms you want to target, or that you think your target market is searching for. For example, at Bitly a couple of terms we always want to rank for is “URL shortener” and “link shortener.” These speak to who we are and what we do as a platform, and people who search these terms will be looking for a service like ours. The trick to starting your list is to think of it from your prospects’ perspective. How would they search for the products or services you offer?
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Especially if you are using anchor text - which you should almost always do. There’s no need for additional tracking here, as you should be able to see your results clearly in Google Analytics. You are using Google Analytics, right? When sending an email or chat message to friends. There’s no need to shorten your link. You can embed the link in anchor text or just paste it right in there. Your friend trusts you so there is no need to worry about them not clicking due to a funky looking or lengthy URL. If you’re on the internet at all, you’ve got to be using a URL shortener. Whether it’s for personal use as a productivity hack, or to track and report on results for your business… Use a URL shortener. If you don’t choose Rebrandly, so be it. I will miss you, but that’s OK. Do what’s right for you and your business. You can check out some of your other options here. If you do choose Rebrandly, I’ll love you forever and send you (invisible) chocolate in the mail every month to remind you of how awesome you are. There are so many cool things you can do from there to impress your friends, save you time and boost your marketing strategy. What do you think? What’s your favorite link shortener? Are you still struggling to track your links properly? I’d love to hear your thoughts in the comments below.


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