Essential Twitter Terminology For The Social Amateur 47089416

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Try to mimic the tone of the article so that the voice of the summary matches the voice of the article. For example, if your article is humorous and light, so should the summary. On the other hand, if your article discusses a serious topic, you'd want the summary to have a more serious tone. In addition to writing a summary that introduces the article, consider writing a summary with Twitter in mind. Twitter's limit of 140 characters must be kept in mind as you write the summary as well as the length of the article's link. If you use a URL shortener such as Bitly which uses 20 characters, the longest your Twitter summary can be is 120 characters. Writing compelling summaries for your Web content is a crucial skill that can lead to improved page views. Don't just copy and paste, write fresh, original content and make an excellent first impression.
Tweetie/Twitterberry: For those of you looking for ways to tweet on the go, I prefer Tweetie for iPhone. I have also heard good things about Twitterberry, which is for the Blackberry. Grouptweet: Group message broadcasting for Twitter. This tool gives you the ability to send private tweets to only a select group of followers which you choose. I've seen this used successfully for everything from web development projects and school assignments to diet and exercise accountability clubs. Monitter: This is one of my favorite tools. It lets you monitor Twitter for a set of keywords and see what people are saying. Twitterfox: If you use the Firefox browser, this is a nice extension which notifies you when your friends update their status on Twitter. Twitthis: A way for people to send Twitter messages about blog posts or websites. When you click on the TwitThis button or link, it takes the URL of the webpage and creates a shortened URL. You can then send the shortened URL and a description of the page to others on Twitter. I love using this to quickly share the URLs of interesting articles or posts I come across while browsing the web.
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The advantages of using a custom short URL over a generic one (like butt…ly/iy282uh) include helping you to increase your click-through-rate by up to 30%, as well as quickly build out your retargeting audiences thanks to an in-built technology called link retargeting. You can use Rebrandly’s analytics to understand social media, email marketing, ads, and SEO through detailed click stats. It’s also a highly scalable tool, meaning that it can grow alongside your business. Rebrandly offers a free plan, paid plans and custom plans for enterprise businesses. It’s also worth nothing that if you want to cancel your subscription within the first 30 days, they’ll provide a full refund of your payment - no questions asked. The product is really only for heavy usage marketers and their main features are centered around link branding, social sharing, and link management. The analytics view is great and you can definitely move around the platform with ease.


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